Ajinomoto Debuts "Flowering Ice Cream" with Atlr.72® Food Truck

Ajinomoto Blooms with “Flowering Ice Cream”: A Sustainable & Artful Treat Arrives in Singapore!

Get ready for a unique and visually stunning ice cream experience in Singapore! Ajinomoto Co., Inc. is launching its innovative “Flowering Ice Cream” starting March 28th, brought to you by the Atlr.72® (Atelier Seventy Two) mobile food truck. This exciting debut promises a fusion of environmental consciousness and delectable flavor, inspired by the subtle beauty of nature.

Ajinomoto is thrilled to introduce three creamy delights, including two brand new non-dairy flavors: rich Dark Chocolate with lemon peel and indulgent Salty Caramel with nuts. Joining these newcomers is the returning signature Vanilla with mochi, a beloved favorite. What makes these ice creams truly special is their key ingredient: Solein®, a natural and nutritious microbial protein. This revolutionary protein is produced sustainably, using CO2 as a nutrient source, highlighting Ajinomoto’s commitment to innovation and environmental responsibility.

But the “Flowering Ice Cream” experience goes beyond just its sustainable ingredients. Each scoop is a work of art, artfully adorned with 3D floral and nature-inspired elements. This reflects Atlr.72®’s dedication to creating environmentally conscious and visually captivating food experiences. Inspired by the ancient Japanese calendar, which thoughtfully divides the year into 72 micro-seasons, Atlr.72® aims to introduce this unique fusion of nature and flavor to a wider audience across Singapore. The “Flowering Ice Cream” will be launched via a mobile food truck, roving around Singapore, with Bugis Junction as its very first stop on March 28th, 2025. Keep an eye out for the Atlr.72® truck and prepare to indulge in a guilt-free, beautifully crafted, and utterly delicious ice cream experience!

Location: Bugis Junction Level 1 Event Space, 200 Victoria Street, Singapore 188021

Nearest MRT: Bugis

#SingaporeInsiders